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Dove Diversity Campaign. In 2004 Dove launched the Campaign for Real Beauty which was meant to broaden the narrow view of beauty within society. Dove is committed to representing the beauty of diversity. Doves campaign is focused on perceptions of beauty in media specifically the lack of diversity in advertising. Doves Campaign for Real Beauty.
1 Before the release of the Campaign for Real Beauty Dove attempted to highlight the creamy moisturizing feel that defined the soap brand by emphasizing the beauty in pampering oneself oftentimes depicting a beautiful thin woman with red lipstick and. We will make mistakes but we arent going to lose the diversity game Dove admits it has made mistakes as it looks to promote diversity but says that given 70 of women dont feel represented in advertising it is an issue more brands must tackle. The brand was accused of racism over the online advertising campaign and. Weve championed this version of beauty for the past 60 years and celebrated diverse women in our groundbreaking real beauty campaigns. The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. According to Dove research 7 in 10 women and 6 in 10 girls in the UK think the media and advertisers set an unrealistic standard of beauty that most women cant ever achieve.
Dove Real Beauty Sketches.
It was a shoddy attempt at diversity with a capital D in a consumer age when inclusiveness body positivity and representation have been co-opted as marketing tools. Doves long-running Real Beauty campaign was a total stunner. Dove has used the campaigns to launch several videos and ads that celebrate women of. The campaign launched in 2004 with a photography exhibit held in Canada according to HuffPost. Dove Real Beauty Sketches. According to Dove research 7 in 10 women and 6 in 10 girls in the UK think the media and advertisers set an unrealistic standard of beauty that most women cant ever achieve.